Friday, May 23, 2025
78.3 F
Roseville

What happens in Vegas stays in Vegas, but what happens in California makes the world go round

SACRAMENTO – California Assemblyman Jose Solorio (D-Anaheim), fed up with increasingly aggressive advertisements asking businesses to leave the Golden State, has taken aim at a recent series of ads that Nevada is running in California. 

‘I”ve launched website and advertisement campaign to strike back!  The new ads funded by the Nevada Development Authority are over the top and offensive,’ says Solorio. 

- Advertisement -

2025 Placer County Fair in Roseville!

Placer County Fair

The Solorio ads, using the tag line, ‘What happens in Vegas stays in Vegas, but what happens in California makes the world go round,’ features iconic Fortune 500 companies based in California. An accompanied website, www.CaliforniaIsGolden.com, features the contrasting ads and asks devoted Californians to voice their state pride by responding to a simple online prompt. 

‘Our multimedia message to Nevada is simple, ‘Don’t waste your money on ads, we’re not interested in moving’,’ Solorio says. The Assemblyman plans to run his pro-California ads in Nevada as well, encouraging Nevadans to move their businesses to California. 

The Solorio ad campaign is a reaction to an article in the Los Angeles Times that brought to light Nevada’s ad campaign, and numerous complaints the Assemblyman received from constituents about the tone of the ads. 

‘As one of the Legislature’s pro-jobs, pro-business Democrats, I know California needs to take a stronger stance against more business regulations and taxes. But I’m proud to report that budget agreements over the past year included $8.7 billion in targeted business tax cuts,’ says Solorio.  The tax cuts include credits for hiring new employees, credits for buying newly-constructed homes, credits for movie and television production, and credits for net operating losses.  

‘Additionally, I would argue that California’s business climate is also strong because of the state’s quality of life, beautiful weather, large consumer market, entrepreneurial spirit of business owners, access to capital, skilled workforce, and its world-renowned university system. California’s future remains golden,’ concludes Solorio. 

In the spirit of creating a collegial dialogue as President Obama recently did, Assemblyman Solorio is inviting Nevada Governor Jim Gibbons and Las Vegas Mayor Oscar Goodman to his Orange County district for dinner and a beer.  He’ll be offering them a choice of Original Mike’s Restaurant in Santa Ana, Azteca Mexican Restaurant in Garden Grove, or a restaurant in Downtown Disney® in Anaheim.  He hopes they will be interested in meeting with him to discuss both ad campaigns and projects to increase collaboration between the neighboring states.  For example, Assemblyman Solorio is a champion of the proposed California-Nevada Super Speed Train, which would create jobs and opportunities in both states.  The California-Nevada Super Speed Train would connect Anaheim with Las Vegas. 

Assemblyman Solorio further showed how serious he is about standing up for California when he hired DMedia Corporation to produce the multi-media campaign. DMedia boasts some of the nation’s finest political filmmakers, its principals having been involved in the television spots which won awards for Best Overall Campaign and Best Presidential Ad of the Year in 2008.  This response series is being edited by the same creative director behind the prestigious Gold Pollie Award winner for best use of Contrast in a Presidential Ad for 2008.

State Assemblyman Jose Solorio is the chair of the Assembly Insurance Committee and also serves on the Assembly Education, Transportation, and Appropriations Committees. He represents the Sixty-Ninth Assembly District, which includes the cities of Anaheim, Garden Grove, and Santa Ana.

- Advertisement -

2025 Placer County Fair in Roseville!

Placer County Fair


In Roseville starting June 26th!

Support local sports!

Trending

Folsom Police Chief Rick Hillman to retire in June

Folsom, Calif. - Folsom Police Chief Rick Hillman has announced his retirement following nearly four decades in law enforcement, including 30 years with the Folsom Police Department and the last seven serving as Police Chief.

Placer County Fair Rib Cook-Off June 29 in Roseville: Mouth-watering experience

Roseville, Calif- The 5th Annual Placer County Fair Rib Cook-Off, home of the original rib passport happens June 29th in Roseville at this year's Placer County Fair. The stuff of legend, this is your chance

Wanted: Placer County Fair vendors, sponsors, and volunteers

Roseville, Calif. - Artists, bakers and entrepreneurs get ready, the Placer County Fair is just a few months away and looking for you

87th Annual Placer County Fair starts June 26th in Roseville

Roseville, Calif. - More and new heart-racing carnival rides and games, a better-than-ever entertainment lineup, deep-fried food favorites, the popular livestock area and auction, Blue Ribbon-winning exhibits, the return of the adorable All-Alaskan racing pigs, and wine tasting are all part of the 87th annual Placer County Fair.

Paper Source in Roseville

Visit our Paper Source Roseville, CA store for stationery, greeting cards, gifts and more. Browse upcoming events & find directions to your local store.

Topics

Folsom Police Chief Rick Hillman to retire in June

Folsom, Calif. - Folsom Police Chief Rick Hillman has announced his retirement following nearly four decades in law enforcement, including 30 years with the Folsom Police Department and the last seven serving as Police Chief.

Placer County Fair Rib Cook-Off June 29 in Roseville: Mouth-watering experience

Roseville, Calif- The 5th Annual Placer County Fair Rib Cook-Off, home of the original rib passport happens June 29th in Roseville at this year's Placer County Fair. The stuff of legend, this is your chance

Wanted: Placer County Fair vendors, sponsors, and volunteers

Roseville, Calif. - Artists, bakers and entrepreneurs get ready, the Placer County Fair is just a few months away and looking for you

87th Annual Placer County Fair starts June 26th in Roseville

Roseville, Calif. - More and new heart-racing carnival rides and games, a better-than-ever entertainment lineup, deep-fried food favorites, the popular livestock area and auction, Blue Ribbon-winning exhibits, the return of the adorable All-Alaskan racing pigs, and wine tasting are all part of the 87th annual Placer County Fair.

Paper Source in Roseville

Visit our Paper Source Roseville, CA store for stationery, greeting cards, gifts and more. Browse upcoming events & find directions to your local store.

Opera House Saloon in Roseville

The Opera House Saloon is the largest and classiest nightclub in Placer County. We offer Rock and Roll, Country and Line Dancing.

Ben Bridge Jeweler in Roseville

Ben Bridge Jeweler offers a large collection of high-quality jewelry from engagement rings and diamond earrings & necklaces, to bracelets and watches.

Stand Up Placer names Gary McDonald as Executive Director

Roseville, Calif. - The Board of Directors of Stand Up Placer is proud to announce the appointment of Gary McDonald as Executive Director, effective May 19, 2025.

Related Articles

Local Spotlight

Roseville Sheet Metal serving community’s heating and air needs for over 70 years

Roseville, Calif. - At Roseville Sheet Metal, we’re proud of our years of service to the Roseville area and look forward to helping you with your air conditioning and heating needs.

Paul Black’s Solar Panel Cleaning in Roseville serving the region for over 30 years

Roseville, Calif. - Money-saving solar panels in Roseville, Rocklin and throughout South Placer County have become ubiquitous From new residential solar communities continue to big business and after market installation, solar seems to be a smart choice to shred those high monthly electric costs.

Mobley Pest Services in Roseville serving the community and region for over 20 years

Roseville, Calif.- Fully licensed and bonded, Mobley Pest Services in Roseville has been providing reliable pest control services for well over 20 years. Serving residents and businesses in the greater Placer and Sacramento region, Mobley Pest Services is locally owned and operated in Roseville.