Peace, Love, and Woodstock in Santa Rosa

Peanuts Character Celebrated

SANTA ROSA, Calif. – In honor of the 50th anniversary of the 1969 Woodstock festival this summer, the Charles M. Schulz Museum and Research Center presents a yearlong exhibition celebrating the smallest Peanuts character, Woodstock, named for the generation-defining music event. Opening March 17, 2019, and on view through March 8, 2020, Peace, Love, and Woodstock provides a rich snapshot of the landmark festival while tracing the evolution and life of Snoopy's most trusted friend.

Though birds appeared early in Peanuts, it was not until 1967 when a distinct little bird began to appear more frequently in the comic strip, capturing hearts and inspiring laughs with his unique personality and eccentric ways. In a strip from June 22, 1970, his name was finally revealed.

"I had been reading the Life magazine article about the Woodstock festival and I had the little bird in the strip. I thought Woodstock would be a good name for this bird and also, it will get the attention of these people that liked that kind of thing."

Charles Schulz

The September 1969 Life magazine that Schulz references is included in the exhibition alongside relics from the Woodstock event-the original program, poster, handbill, and tickets-and a historical overview of the event that drew an estimated 450,000 attendees to a dairy farm in upstate New York.

Though Schulz was not part of the counter-culture of the late-1960s, his daily cartoon strips embodied themes with which millions of readers could identify, including the power of love, an emerging anthem of the time.

"This theme is found perhaps in its most pure form in the character of Woodstock. Woodstock is loyal, deeply devoted, and always kind. He's the best friend everyone wishes they had."

Curator Benjamin L. Clark

Through original comic strips and interactive elements, Peace, Love, and Woodstock explores the trademark qualities that have made Woodstock the favorite feathered friend of Snoopy and generations of Peanuts fans alike. "Woodstock is like Snoopy in that he's more than a simple bird. He's opinionated, tenacious, and honest with his emotions," said Clark. "Their friendship enables them to take on problems and go on adventures, both real and imagined, knowing that no matter the outcome, they have one another."

Highlighted in the exhibition are Woodstock's favorite haunts-from Snoopy's fantastical doghouse to Woodstock's one-of-a-kind birdbath-and a look at what type of bird he is, though this mystery remains open for visitors to solve themselves. A special exhibition-themed photo op allows visitors to don Woodstock disguises and step into the comic strip.

Additionally, a full roster of related public programs will unfold throughout the exhibition, including a Woodstock-themed trivia night on June 28, a conversation with Grateful Dead drummer Mickey Hart on August 3, and a "Summer of Woodstock" free admission day on August 25.

"Like the rest of Peanuts, Woodstock is inspired by Schulz's life and the world at large," said Clark. "The qualities that Woodstock exudes-kindness, love, goodwill-continue to inspire new generations and remain as relevant today as they were fifty years ago."

To learn more visit the, Charles M. Schulz Museum.

https://rosevilletoday.com/travel/sonoma/sonoma-county-shines-as-california-travel-showcase/


Become a Sustaining Patron

100% voluntary • Cancel anytime • No paywall

Roseville Today remains free for everyone.
Your voluntary monthly support helps us continue serving the community.

Pumpkin Patches

Local Insights

Trending

Placer County Agriculture Hits Record $122 Million in 2025

Placer County's agricultural industry reached a record $122 million in gross crop and livestock value in 2025, a 9.9% increase over 2024. Higher cattle prices, increased rice acreage and growing almond production helped drive the gains, according to the county's latest crop report.

Roseville Police Warn Residents: How to Stay One Step Ahead of Scammers

Roseville Police Department shares important scam prevention tips to help Roseville residents recognize imposter scams, investment fraud, suspicious messages and other common scams.

New Rapid Link Bus Service Connects Lincoln, Roseville and Sacramento Light Rail Starting October 1

Roseville, Calif. - Rapid Link, an express transit service operated by Roseville Transit, is scheduled to begin service Thursday, October 1, 2026, connecting Lincoln, Roseville and the Watt/I-80 Light Rail Station in Sacramento.

New Alchemy Surf Resort Coming to Edge of Roseville, Rocklin, & Lincoln

Roseville, Calif.- The Placer County Planning Commission has approved plans for the Alchemy Surf Resort, a new recreational surf and hospitality destination planned within the Placer One development.

Volunteers in Rocklin Pack 426,168 Meals for Malnourished Children

Rocklin, Calif. - Nearly 2,000 volunteers packed 426,168 meals for malnourished children at the 16th annual Placer Feed My Starving Children MobilePack, held Sept. 17-19 in Rocklin.

Pumpkin Patches in the Roseville area and beyond

"There are three things that I've learned never discuss with people: religion, politics, and the Great Pumpkin." says Linus from Charlie Brown

Updated: Spirit Halloween locations in Roseville for 2026

Roseville, Calif. - This week is the arrival of Autumn and that means Halloween isn't far behind. Spirit Halloween superstores are open in Roseville with a total a 3 locations. This year, Rocklin does not currently have a location listed.

Hope Valley: California's Autumn Wonderland

Alpine County, Calif. - Draped in hues of golden yellow and pumpkin orange, groves of aspen trees shimmer with the arrival of fall. This is Hope Valley, California — a fall foliage wonderland where October

Woodcreek High School in Roseville Seeks Dress Donations for Formal Wear Event

Woodcreek High School's Wellness Center is seeking formal dress donations for its second annual Formal Wear Event, helping students find outfits for Homecoming regardless of income.

Ain't Necessarily Dead Fest in Auburn: Placer County's Most Colorful & FREE Event this Saturday

Ain't Necessarily Dead Festival returns to Auburn at Regional Park on September 12, 2026 for another legendary day of music, dancing and a cosmically good time in the time-honored tradition of any Deadhead gathering.

Related Articles

Sponsored Local Spotlight

California Fence and Patio serving Placer County for over 30 years

Loomis, Calif. - California Fence & Patio is proud of their reputation as the premier fencing and patio cover contractor in the Roseville,, Sacramento and Placer County region.

Paul Black's Window Cleaning serving Roseville and South Placer County for over 30 years

Paul Black’s Window Cleaning Inc. has been serving Placer County’s commercial and residential window cleaning needs since 1990.

Sacramento Naturopathic Medical Center emphasizes the use of prevention and natural therapeutics

Sacramento Naturopathic Medical Center is a professional primary care natural medicine committed to helping all people reach their full potential – mind, body and spirit.