January is Human Trafficking Prevention Month
Roseville, Calif. – Red sand in sidewalk cracks: Families and organizations throughout Placer County are invited to join the Placer County Children’s System of Care, Probation, law enforcement, education and other partners to raise awareness of human trafficking through the “Red Sand Project.”
January is Human Trafficking Prevention Month, and as part of the Red Sand Project, red sand will be poured into sidewalk cracks to symbolize victims of human trafficking who “fall through the cracks” every day.
2025 Placer County Fair in Roseville!
Downtown Roseville on Jan 9th
This year’s event will take place at the Downtown Roseville pedestrian bridge to Royer Park on Thursday, Jan. 9, 2025, from 1-3 p.m. Parking will be available in the Oak Street parking structure at 200 Oak Street in Roseville. Food trucks will be on-site for attendees to enjoy.
“No one should fall through the cracks. By spreading awareness, we can take a step toward preventing exploitation in our community.”
Twylla Abrahamson, Placer County Children’s System of Care
Victims often overlooked
“The Red Sand Project is a powerful reminder that victims of human trafficking are in our communities and often overlooked,” said Twylla Abrahamson, director of Placer County Children’s System of Care. “By spreading awareness, we can better protect those most vulnerable and ensure no one falls through the cracks.”
Human trafficking includes the commercial sexual exploitation of children (CSEC), involving the abuse or exploitation of a child for financial gain or something of value. Children with vulnerabilities, such as a history of abuse or mental health issues, are often targeted by traffickers.
Families and community partners who wish to participate on their own – at their homes or businesses – can pick up red sand during regular business hours throughout January at these Children’s System of Care locations:
- Sunset Office: 1000 Sunset Blvd., Ste. 140, Rocklin, CA 95765
- Auburn Office: 11434 B Avenue, Auburn, CA 95603
Participants are encouraged to share photos on social media using the hashtags #RedSandPlacer and #RedSandProject.
Additionally, partners with the Placer County Office of Education are holding trainings and webinars throughout the month, as well as an expert panel discussion on Jan. 29. View a calendar of events below.
Red flags for potential commercial sexual exploitation of children include:
- Sudden change in behavior or demeanor
- In possession of items they cannot afford, such as electronics or jewelry
- Irregular school attendance or sudden drop in grades
- Withdrawal from family and friends
- Chronic runaway behavior
- Scripted, defensive, or vague answers about their “boyfriend”
related
- Placer County Domestic Violence / Human Trafficking Prevention Nonprofit Assistance Grant Program
- Placer DA’s Office supports increasing penalties on human trafficking
- Human Trafficking in Placer County
- Roseville Nonprofit Fights Sex Trafficking
Events flyer
2025 Placer County Fair in Roseville!