Fry's in Roseville shuts down as company closes stores

Internet devours another brick and mortar behemoth

Roseville, Calif. – During it's peak, Fry's Electronics was a consumer epicenter of the Silicon Valley computer and Internet age. Today, Fry's Electronics at 180 Sunrise Ave. in Roseville along with all their stores nationwide have gone out of business. The other local location affected is at 4100 Northgate Blvd in Sacramento.

The Roseville location had become somewhat of a ghost town over an extended period with empty shelves, limited supplies and fewer customers. For some time it appeared to be a matter of when, not if they would close.

A destination during its peak

Sporting unique funky themes in behemoth electronic warehouses, shoppers could spend hours wandering the aisles for all manner of electronic devices for home and office. For many, a trip to Fry's became a destination for those in search of the latest tech innovations to the fearless DIY crowd. Long before home monitoring and automation became mainstream, Fry's supported the niche, along with countless others. Fry's was also noted for it's less than friendly return process.

Fatal Blows

Ironically, technology which brought Fry's its tremendous success, ultimately delivered its fatal blows. Extremely slow to adapt and compete online, competitors poured onto the Internet with dramatically better solutions for modern consumers. In an effort to protect their enormous brick and mortar investments, they never mustered more than a feeble online customer experience.

Fry's Electronics, an expansive, unique and fun adventure during it's heyday, is no more.

Fry's Official Statement

"After nearly 36 years in business as the one-stop-shop and online resource for high-tech professionals across nine states and 31 stores, Fry's Electronics, Inc. ("Fry's" or "Company"), has made the difficult decision to shut down its operations and close its business permanently as a result of changes in the retail industry and the challenges posed by the Covid-19 pandemic. The Company will implement the shut down through an orderly wind down process that it believes will be in the best interests of the Company, its creditors, and other stakeholders."

"The Company ceased regular operations and began the wind-down process on February 24, 2021. It is hoped that undertaking the wind-down through this orderly process will reduce costs, avoid additional liabilities, minimize the impact on our customers, vendors, landlords and associates, and maximize the value of the Company's assets for its creditors and other stakeholders."

"The Company is in the process of reaching out to its customers with repairs and consignment vendors to help them understand what this will mean for them and the proposed next steps."


Become a Sustaining Patron

100% voluntary • Cancel anytime • No paywall

Roseville Today remains free for everyone.
Your voluntary monthly support helps us continue serving the community.

Local Insights

Trending

Roseville Salmon Homecoming 2026 Celebrates Return of Chinook Salmon at Royer Park

Roseville will host its first-ever Salmon Homecoming on November 8 at Royer Park. The free family-friendly event celebrates the annual return of Chinook salmon to Dry Creek and features a new 11-by-26-foot salmon mural, guided creek walks and opportunities to learn about local wildlife conservation.

Placer Breast Cancer Foundation Supports Roseville Cancer Patients

The Placer Breast Cancer Foundation is funding expanded cancer rehabilitation, lymphedema services, wigs and head coverings to support breast cancer patients at Sutter Roseville and Kaiser Permanente Roseville.

Placer SPCA: Halloween Tips to Protect your Pets

Roseville, CA - Pet owners' goals should be to take all of the necessary steps to minimize these potential hazards, keep your pet secure at home, and ensure a safe and fun Halloween for all."

Roseville Halloween safety tips for drivers and trick-or-treaters

Roseville, Calif.- Autumn leaves have begun changing colors and the crisp, cool mornings have arrived in Roseville. Halloween and the holiday season is upon us.

Halloween safety tips from the Roseville Police Department

Roseville, Calif.-  It's the time of year for fall festivals, trunk-or-treats, and Halloween parties. We should all recognize the fact that most of the year we should tell our kids not to take candy from strangers.

Sweet Smiles, Not Cavities: Halloween Candy Tips from Dentists

Roseville, Calif.- Halloween is here!. It's a fun-filled holiday that children really enjoy, especially after going around their neighborhood trick-or-treating, then arriving home to cherish their large assortment of candy.

Placer County Agriculture Hits Record $122 Million in 2025

Placer County's agricultural industry reached a record $122 million in gross crop and livestock value in 2025, a 9.9% increase over 2024. Higher cattle prices, increased rice acreage and growing almond production helped drive the gains, according to the county's latest crop report.

Roseville Police Warn Residents: How to Stay One Step Ahead of Scammers

Roseville Police Department shares important scam prevention tips to help Roseville residents recognize imposter scams, investment fraud, suspicious messages and other common scams.

New Rapid Link Bus Service Connects Lincoln, Roseville and Sacramento Light Rail Starting October 1

Roseville, Calif. - Rapid Link, an express transit service operated by Roseville Transit, is scheduled to begin service Thursday, October 1, 2026, connecting Lincoln, Roseville and the Watt/I-80 Light Rail Station in Sacramento.

New Alchemy Surf Resort Coming to Edge of Roseville, Rocklin, & Lincoln

Roseville, Calif.- The Placer County Planning Commission has approved plans for the Alchemy Surf Resort, a new recreational surf and hospitality destination planned within the Placer One development.

Related Articles

Sponsored Local Spotlight

Roseville Sheet Metal serving community's heating and air needs for over 70 years

Roseville, Calif. - At Roseville Sheet Metal, we’re proud of our years of service to the Roseville area and look forward to helping you with your air conditioning and heating needs.

Paul Black's Solar Panel Cleaning in Roseville serving the region for over 30 years

Roseville, Calif. - Money-saving solar panels in Roseville, Rocklin and throughout South Placer County have become ubiquitous From new residential solar communities continue to big business and after market installation, solar seems to be a smart choice to shred those high monthly electric costs.

Steve Wallen Swim School in Roseville Has Taught Safe Swimming Skills for Over 40 Years

Roseville, Calif. - Steve Wallen Swim School in Roseville teaches swim lessons and water safety for infants, kids, and adults of all skill levels.