Reno affordability and tax friendliness an attractive lure

Northern Nevada boasts friendly business climate and cheaper cost of living

Reno, NV – As more companies are turning to go virtual for the long term, Reno has seen a surge in workers coming to Nevada due to its affordability, tax-friendliness, and is located just four hours from the Bay Area.

Reno is a city that boasts a more friendly business climate, a cheaper cost of living, and an overall better quality of life. Northern Nevada has become an ever-growing region to live and work. In fact, according to the Milken Institute’s 2020 rankings of best-performing cities, Reno scored among the top 10 best-performing large cities.

There has been a trend of buyers from California steadily climbing for the past few years, especially with the increasing cost of housing and high tax rates in areas like Silicon Valley. And now, with increased telecommuting in the era of Covid-19, this trend has grown even more.

California Exodus

According to the Economic Development Authority of Western Nevada (EDAWN), one-third of current-in-migration is moving to the Reno area from California. The Reno/Sparks Association of Realtors has seen a 51.9 percent decrease in the number of days a home is on the market in 2020 compared with 2019. This is in line with more people moving to the area, the demand being high, and supply at an all-time low.

Lower home prices, lower taxes

In Reno, remote workers can find great real estate in fantastic communities without the high home prices and taxes of the Northern California market, and all within an easy 4-hour drive or 1-hour flight from their office. Developers such as Tolles Development Company, Lyon Living, and Neeser Construction are continually building an expansive range of single-family homes/townhomes, luxury apartments, and live-work-play communities.

Reno Experience District

The new luxury mixed-use project, Reno Experience District (RED), will be a hub for young professionals to live, work, and play. RED will provide inventive living spaces coupled with experience-based community programming for residents, guests, and visitors. Featuring an outdoor retail venue, a 2-acre central park with a large LED video display and outdoor performance venue, and multiple rooftop lounges with sweeping views of the mountains, RED will play host to a multitude of events and performances throughout the year.

Rancharrah

Just down the road from RED is Rancharrah, a 141-acre property in the heart of south Reno that embodies the city’s history and future. Reno Land Inc. purchased the ranch in 2015 from John Harrah, whose family owned the bulk of the property for nearly six decades. The family patriarch, Bill Harrah, founder of Harrah’s Casino, brought Rancharrah to life.

Rancharrah

The master-planned community includes seven residential villages with 611 residential units along with commercial and retail opportunities. The gated residential community at Rancharrah is composed of homesites, condos, and townhomes with access to the world-class Club at Rancharrah.

NO state income tax

Reno’s diverse economy, no state income tax, proximity to all Northern Nevada recreational activities, and its emerging culinary scene is also a draw for homebuyers especially since BestCities.org recently named Reno as the #1 small city in the U.S.

Choose News That Builds, Not Breaks.

Support Local Independent Journalism. » Join today!
Roseville Today, serving our local community for 23 years.

Local Impact

Biking Roseville

Local Insights

Trending

Western Placer USD Offers Free Summer Meals for Kids through August 4, 2026

Western Placer Unified School District is helping families stay nourished this summer by providing free weekly meal distributions for children ages 18 and under in Sheridan through its Summer Nutrition Program.

Folsom Appoints Sari Dierking as New City Attorney

The Folsom City Council has appointed Sari Dierking as the city's new City Attorney. A longtime legal advisor to the city, she brings more than two decades of experience representing California public agencies.

Eureka! Opens New Scratch-Made Restaurant Near Sacramento State With Craft Cocktails, Whiskey Club

Eureka! has officially opened across from Sacramento State, bringing scratch-made American cuisine, craft cocktails, an extensive whiskey selection, live music and a spacious indoor-outdoor dining experience to Sacramento.

Performance Motor Works in Rocklin

2-Year/24,000 mile warranty on services. BMW, Mercedes, Porsche, Audi, VW, Mini. Expert German auto repair in Rocklin.

PCWA Reviews Water Service Costs as Placer County Plans for Future Water Needs

The Placer County Water Agency is reviewing the cost of providing water service through an independent study designed to guide long-term planning and future rate decisions.

Topics

Western Placer USD Offers Free Summer Meals for Kids through August 4, 2026

Western Placer Unified School District is helping families stay nourished this summer by providing free weekly meal distributions for children ages 18 and under in Sheridan through its Summer Nutrition Program.

Folsom Appoints Sari Dierking as New City Attorney

The Folsom City Council has appointed Sari Dierking as the city's new City Attorney. A longtime legal advisor to the city, she brings more than two decades of experience representing California public agencies.

Eureka! Opens New Scratch-Made Restaurant Near Sacramento State With Craft Cocktails, Whiskey Club

Eureka! has officially opened across from Sacramento State, bringing scratch-made American cuisine, craft cocktails, an extensive whiskey selection, live music and a spacious indoor-outdoor dining experience to Sacramento.

Performance Motor Works in Rocklin

2-Year/24,000 mile warranty on services. BMW, Mercedes, Porsche, Audi, VW, Mini. Expert German auto repair in Rocklin.

PCWA Reviews Water Service Costs as Placer County Plans for Future Water Needs

The Placer County Water Agency is reviewing the cost of providing water service through an independent study designed to guide long-term planning and future rate decisions.

Rocklin Volunteers to Pack 400,000 Meals for Hungry Children

Thousands of volunteers will gather at Jessup University in Rocklin this September to pack more than 400,000 meals for children facing hunger worldwide during the 16th annual Placer Feed My Starving Children MobilePack.

❤️ 8 Reasons Why Placer County Is One of California’s Best Places to Live

From year-round sunshine and Sierra adventures to convenient travel, thriving communities and economic opportunity, discover why so many people love calling Placer County home.

Placer County Approves $1.5 Billion FY 2026-27 Draft Budget

Placer County supervisors approved a balanced $1.5 billion preliminary budget for fiscal year 2026-27, funding public services, infrastructure projects and future growth.

Related Articles

Local Spotlight

Mobley Pest Services in Roseville serving the community and region for over 20 years

Roseville, Calif.- Fully licensed and bonded, Mobley Pest Services in Roseville has been providing reliable pest control services for well over 20 years. Serving residents and businesses in the greater Placer and Sacramento region, Mobley Pest Services is locally owned and operated in Roseville.

Stanford Ranch Family Dentistry in Rocklin serving the local community since 2000

Rocklin, Calif.- For nearly 25 years, Jason and Heather have grown their successful Stanford Ranch Family Dentistry practice by faithfully serving patients throughout the Rocklin, Roseville, and greater South Placer County region. Their business has grown to now employ over a dozen employees which helps them meet the growing demands of a successful local business.

Paul Black’s Window Cleaning serving Roseville and South Placer County for over 30 years

Paul Black’s Window Cleaning Inc. has been serving Placer County’s commercial and residential window cleaning needs since 1990.