Big Day of Giving: Help Keep Fresh Food Flowing to Local Families

Community donations now critical to keep fresh produce on tables across Placer, El Dorado and Nevada counties

Roseville, Calif.- For the past three years, something quietly remarkable has been happening in our Roseville warehouse. Once a week, deliveries would roll in from local farms across El Dorado, Placer and Nevada counties. Sometimes the driver would call ahead to say he was running a little late because the crew was still out in the fields, finishing the harvest that morning. That fresh, that local.

That program ended in April.

The Local Food Purchase Assistance program, or LFPA, was a USDA grant created in 2022 to connect food banks directly with small, socially disadvantaged farms. The idea was simple: food banks get high-quality, locally grown produce, and small farms get a reliable customer who pays fair prices and helps them grow.

Since the program launched, Feeding the Foothills has spent more than $600,000 purchasing from farms across our three-county service area. That’s $600,000 poured directly back into our local agricultural economy. We’ve sourced more than 130,000 pounds of fresh, often organic produce, including fruits and vegetables that farms like Triple B Farmstead in Loomis were literally planting based on our orders.

The results landed in school snack bags, senior nutrition boxes, PantryToGo distributions and direct pantry services for families across the foothills. But the federal funding behind LFPA is gone. The program won’t be renewed. That leaves a gap on two sides of the same table: families in our community will lose access to high-quality local produce, and the farms that built their planting plans around our partnership will lose a major customer. Some of them upgraded their entire invoicing and operations infrastructure to work with us. Now the contract is ending.

This is how federal disinvestment in hunger relief works in practice. It’s not abstract. It shows up as a phone call to a farmer in Loomis. It shows up as fewer crates of apples at a PantryToGo distribution in El Dorado County.

Here’s where you come in…

On Thursday, May 7, Feeding the Foothills joins hundreds of regional nonprofits for the Sacramento Region’s Big Day of Giving, a 24-hour community fundraising event. This year, we’ve created a new giving level in direct response to the loss of LFPA: the Farm-to-Neighbor Partner.

For $1,500, your donation helps us maintain direct purchasing partnerships with local farms, keeping fresh produce flowing to our neighbors and keeping local agriculture viable. That’s the full circle. You support the farm, the farm feeds the food bank, the food bank feeds your neighbor.

But every gift matters, at every level. Just $25 provides a week of fresh fruits and vegetables for a family of four. Every dollar raised equals six meals. Our goal is $70,000 on May 7, and with early giving open April 23, you can plan your gift now.

We serve more than 85,000 neighbors each month across El Dorado, Placer and Nevada counties. Demand has not slowed, but the critical funding has. The LFPA gap is just the latest in a series of federal and state program reductions that have squeezed our purchasing power even as our lines get longer.

What hasn’t changed is this community’s willingness to show up. Every year, this region proves that neighbors take care of neighbors. Big Day of Giving is how we put that instinct to work.

To give or schedule your early donation, visit bigdayofgiving.org/feedingthefoothills.

Choose News That Builds, Not Breaks.

Support Local Independent Journalism. » Join today!
Roseville Today, serving our local community for 23 years.

🌋Lassen

Biking Roseville

Local Insights

Trending

Roseville 4th of July Parade, Fireworks and Local Events

Roseville, Calif.- Happy 4th of July! It's time for the Roseville 4th of July Parade. The parade begins it's annual procession at intersection of Riverside/Vernon/Douglas at at 9:00 am

Carmichael annual Red, White, & Blue Celebration cancelled again

Carmichael, Calif.- The community of Carmichael annual Red, White, & Blue Celebration previously announced return in 2026 has been shelved.

SOLD OUT: Folsom Pro Rodeo begins at Dan Russell Rodeo Arena

Folsom, Calif. - Giddyup! cowboys and cowgirls, the final night of the 2026 Folsom Pro Rodeo is here. A three-day event at the Dan Russell Rodeo Arena. Gates open at 5:00 pm. Rodeo action starts at 7:30 pm

2026 Run Crime Out of Roseville 5K Fun Run at Vernon Town Square

Roseville, Calif.- The Roseville Police Department is excited to again be joining Roseville Crime Stoppers in continuing the annual tradition of kicking off the 4th of July festivities with the Annual Run Crime Out of Roseville 5K Fun Run

Placer DA: 4th of July and celebrating responsibly

Roseville, Calif. - Heading into the 4th of July holiday, the Placer County District Attorney's Office is reminding residents to celebrate responsibly and not become another referral to their office's DUI unit.

Topics

Roseville 4th of July Parade, Fireworks and Local Events

Roseville, Calif.- Happy 4th of July! It's time for the Roseville 4th of July Parade. The parade begins it's annual procession at intersection of Riverside/Vernon/Douglas at at 9:00 am

Carmichael annual Red, White, & Blue Celebration cancelled again

Carmichael, Calif.- The community of Carmichael annual Red, White, & Blue Celebration previously announced return in 2026 has been shelved.

SOLD OUT: Folsom Pro Rodeo begins at Dan Russell Rodeo Arena

Folsom, Calif. - Giddyup! cowboys and cowgirls, the final night of the 2026 Folsom Pro Rodeo is here. A three-day event at the Dan Russell Rodeo Arena. Gates open at 5:00 pm. Rodeo action starts at 7:30 pm

2026 Run Crime Out of Roseville 5K Fun Run at Vernon Town Square

Roseville, Calif.- The Roseville Police Department is excited to again be joining Roseville Crime Stoppers in continuing the annual tradition of kicking off the 4th of July festivities with the Annual Run Crime Out of Roseville 5K Fun Run

Placer DA: 4th of July and celebrating responsibly

Roseville, Calif. - Heading into the 4th of July holiday, the Placer County District Attorney's Office is reminding residents to celebrate responsibly and not become another referral to their office's DUI unit.

Placer SPCA pet safety tips for 4th of July celebrations

Roseville, Calif. - Fourth of July celebrations can be terrifying for companion animals. The sounds of fireworks and festivities are not only frightening, they can be dangerous for your furry friends.

Autism Tips for a Sensory Friendly July 4th

The Fourth of July holiday often includes fireworks and parades, backyard barbecues and neighborhood festivals - all of which can be overstimulating for some individuals with neurodevelopmental conditions like autism.

Roseville 4th of July safety tips for fireworks, swimming and alcohol

Roseville, Calif.- July 4th is one of the most highly anticipated and excitingly fun times of the year. It also happens to be a time where people often expose themselves and others to unnecessary risks that often result in tragedy.

Related Articles

Local Spotlight

Roseville Sheet Metal serving community’s heating and air needs for over 70 years

Roseville, Calif. - At Roseville Sheet Metal, we’re proud of our years of service to the Roseville area and look forward to helping you with your air conditioning and heating needs.

Mobley Pest Services in Roseville serving the community and region for over 20 years

Roseville, Calif.- Fully licensed and bonded, Mobley Pest Services in Roseville has been providing reliable pest control services for well over 20 years. Serving residents and businesses in the greater Placer and Sacramento region, Mobley Pest Services is locally owned and operated in Roseville.

Paul Black’s Solar Panel Cleaning in Roseville serving the region for over 30 years

Roseville, Calif. - Money-saving solar panels in Roseville, Rocklin and throughout South Placer County have become ubiquitous From new residential solar communities continue to big business and after market installation, solar seems to be a smart choice to shred those high monthly electric costs.