Women, Infants and Children Program
Auburn, Calif. – WIC families in Placer County now have a fresh way to use their benefits – literally. With the rollout of updated California WIC cards featuring a quick response (QR) code, participants can now shop for fruits and vegetables directly from local farmers at WIC-authorized farmers’ markets. Find a participating location near you online, or on the WIC app. * Editor note: ( At time of publication, the Farmers’ Market in Auburn Old Town Courthouse Parking Lot is eligible)
The new QR-enabled card from WIC (Women, Infants and Children Program) allows families to use their monthly fruits and vegetables benefit to purchase fresh, seasonal produce from local vendors. This option supports both healthy eating and Placer County’s agricultural economy by making it easier for families to access high-quality, locally-grown food.
“Greater access”
“This update to the WIC card means greater access to healthy, local produce and stronger support for our community’s farmers,” said Marcia Barnes, Placer County WIC program supervisor. “It’s a win-win for families and agriculture.”
The QR code – located on the front of the card – is scanned by farmers at checkout. Families confirm their purchase by entering a PIN, and the cost is deducted from their monthly benefit balance, just like at the grocery store. The magnetic stripe on the back of the card continues to be used for traditional in-store purchases, while the new QR feature is specifically designed for use at participating farmers’ markets.
The WIC fruits and vegetables benefit amounts are:
- $26 per month for children ages 1 to 5
- $47 per month for pregnant and postpartum individuals
- $52 per month for individuals who are breastfeeding
- $78 per month for individuals breastfeeding more than one infant
These benefits are available year-round and can be used to purchase fresh and organic fruits and vegetables. Frozen or dried produce is not eligible.
To pick up a new WIC card or ask questions about the program, contact Placer County WIC at 916-784-6447 or email [email protected].
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Farmers’ Markets for WIC Families
Auburn: Old Town Courthouse Parking Lot
Auburn Folsom Road at Lincoln Way
Open All Year
Saturdays: 8:00 a.m. – 12 noon
