Turn a holiday shopping trip into a moment of compassion for neighbors in need
Roseville, Calif. – This holiday season, The Salvation Army invites the community to experience a new, meaningful way to give back.
In partnership with The Giving Machine, The Salvation Army is honored to be one of seven philanthropic organizations making it easier than ever to help individuals and families in need across the Sacramento and Roseville area, as well as worldwide.
From November 17th through December 8th, 2025, visitors to the Westfield Galleria at Roseville (1151 Galleria Blvd, Roseville, CA 95678) can stop by The Giving Machine, vending machines with a charitable twist. Located on the first floor near Coach and Gucci, these machines allow shoppers to make instant donations that provide real goods and services to local nonprofit organizations, including The Salvation Army.
Act of kindness
Rather than purchasing something for yourself, you can purchase an act of kindness, such as meals for the hungry, blankets for the homeless, or support for families in crisis. Each contribution goes directly to those in need, making generosity both simple and impactful.
“The Giving Machines are a unique, fun, and memorable way to perform an instant act of kindness for someone in need,” said Major Peter Pemberton, Sacramento County Coordinator with The Salvation Army. “We’re thrilled and honored to be part of this initiative that brings communities together through the spirit of giving.”
$44 million to date
Since The Giving Machines launched in 2017, more than two million people have visited and donated over $44 million in goods and services. This year, the initiative expands to 131 cities across 21 countries, helping communities around the world.
The Giving Machines are part of the annual Light the World campaign, an initiative sponsored by The Church of Jesus Christ of Latter-day Saints, which distributes 100% of every contribution directly to the participating nonprofits. The Church covers all operational costs and receives no financial benefit from this effort.
For a full list of participating non-profits or for more information about The Giving Machines, visit www.givingmachinesgreatersacramento.org
About The Salvation Army
The Salvation Army has actively served Northern California since 1885. The Del Oro Division, headquartered in Sacramento, is responsible for administering all Salvation Army programs in 30 counties from the Central Valley to the Oregon border. Our programs vary from one community to the next, targeting the specific needs of each area. Our emergency assistance programs are intended to meet the immediate needs of struggling people by providing food and shelter, disaster relief, affordable childcare, workforce development, and other programs while guiding them to long-term self-sufficiency. The mission of The Salvation Army is to meet human need without discrimination wherever it exists. In 2024, The Salvation Army provided 3,404,747 meals, 376,396 nights of shelter, 116,573 articles of clothing and comfort kit gifts, and 116,573 Christmas presents throughout Northern California.
