Unique combination of sunshine, scenery, opportunity and location makes Placer County one of California’s most desirable places to live
Roseville, Calif.- Beautiful landscapes, abundant sunshine and endless possibilities define life in Placer County. Placer County is one of California’s premier destinations to live, work, play and build a business.
We’re often asked about why we love Placer County so much. While the list gets longer by the day, for convenience, we’ve narrowed it down to a more manageable list. Here’s why we think Placer County is a special place in America’s greatest state.
8 Reasons We Love Placer County.
Outdoor Recreation in Placer County: Mountains, Lakes, Trails and More
Snow-capped mountain peaks, access to scenic and roaring waterways, placid lakes along with great hiking and biking trails are just a few of the reasons Placer County is an outdoor lover’s paradise. Four seasons of outdoor fun.
Placer County Weather: Sunshine, Four Seasons and Year-Round Activities
The central valley’s endless and warm sunshine, magical spring colors, the Sierra Nevada’s idyllic summers and snow-filled winters deliver variety of year long fun. Throw in the occasional delta breeze and you’ve got a little bit of everything. Sunshine daydream!
Placer County Communities: Friendly Neighborhoods and Quality of Life
Friendly people. You know the type that smile, wave and say hello. More than a few times, we’ve heard parts of Placer County referred to as “Pleasantville” like the movie. Yes, some neighborhoods are still like that!

Placer County’s Location Makes Travel Easy
One of our top picks. Placer County residents love to travel. Being centrally located provides great choices for residents who wish to explore the abundance of California treasures. San Francisco, Napa, Lake Tahoe, Monterey, Sonoma and the Bay Area all within easy striking distance for day trips. Even Southern California beaches and the Oregon border are all within a morning’s drive. For trips afar, the well-designed and efficient Sacramento International Airport is located in close proximity to Placer County’s population centers.
“As a central travel hub, Placer County and West Roseville occupy a uniquely desirable sweet spot.”
For many residents, Placer County is a fantastic home base to rest and refuel as you plan your next wanderlust adventure and retiree travel.
Shopping in Placer County: One of Northern California’s Retail Destinations
The culture of materialism is alive and well in Placer County. People just love to buy stuff and South Placer County is a California shopping mecca. As one of California’s top shopping regions, it’s a popular draw for residents throughout a large swath of Northern California.
Placer County Entertainment, Dining and Cultural Growth
Placer County is no longer the sleepy backwater it once was widely considered, and thanks to the influx of an educated and more diverse population the region continues to only get better! Over the past two plus decades, the region has exploded as a burgeoning entertainment hub of dining, live music, and cultural events that cater to the growing entertainment demands of the population. The increase helps funnel more money into our local economy. A win, win!
Youth Sports and Recreation Thrive in Placer County
Great weather, involved parents and competitive spirits provide the perfect ingredients to nurture a thriving youth sports community. Sports tourism and hotel initiatives that boost visitor spending and occupancy taxes continue to help boost the region. Resources and political capital are being expended to help fuel this wave of tourism.
A Growing Community of Talent, Innovation and Opportunity
Much of the region’s prosperity and success is owed in large measure to the influx of educated and talented residents from afar. Look behind the scenes and you’ll discover many of the movers and shakers along with those running the largest and most successful companies here have come from afar to transform Placer County over the past few decades into the prosperous community more people continue to call home.
All this and much more are what make Placer County a terrific location to live and enjoy life in America’s greatest state!


