Placer County becomes first California county to receive Prohousing Designation

Region continues to outpace California

Auburn, Calif.- Placer County has been named the first county in California to receive the state’s Prohousing Designation, a distinction that provides Placer and its private development partners a competitive edge in obtaining grant funding toward affordable housing, workforce housing, sustainable community development and infrastructure projects.

The California Department of Housing and Community Development awarded Placer County with the Prohousing Designation with an official announcement Feb. 3 along with two other jurisdictions: Sacramento County and the City of El Cerrito.

“It’s a point of pride for Placer County to be a state leader in our efforts to streamline affordable housing projects, highlighting infill projects that help us grow responsibly and reduce commutes for our residents”

Jim Holmes, chair of the Placer County Board of Supervisors

Competitiveness

Becoming the first county to earn the Prohousing Designation allows our community development staff and our development partners to be as competitive as possible to capture grant dollars for construction and maintain affordability for homebuyers.”

Earning the coveted Prohousing Designation provides the county additional points or other preference in the scoring of competitive housing, community development, and infrastructure programs.

Local governments with Prohousing Designation are eligible to apply for new Prohousing Incentive Program grant funding, a $26 million state investment from the Building Homes and Jobs Trust Fund. Prohousing designated local governments can also receive priority processing or funding points when applying for several funding programs.

Critical need

Placer County, along with other Prohousing jurisdictions, has worked to be innovative in streamlining the process to get projects online to help tackle the critical need for more housing.

Placer County earned the designation by promoting infill development with zoning amendments to allow residential and mixed-use development with a design review in commercial zones within the county, and the planned creation of a multi-family and mixed-use design manual to set objective development standards, helping streamline construction and cut costs.

Meet housing goals

The Prohousing Designation program was formed in 2019 as part of a spectrum of support, incentives, and accountability measures to help meet California’s housing goals, according to state officials. Increasing the availability of housing statewide is critical to bettering the quality of life of all Californians and to ending homelessness.

“California continues to deploy a comprehensive set of strategies to increase housing supply, including unprecedented investment, incentives like those attained through the Prohousing Designation, and holding local governments accountable for meeting community housing needs,” HCD Director Gustavo Velasquez said. “These Prohousing jurisdictions have demonstrated they are committed to addressing their housing challenges by a wide range of available means. We look forward to continuing our investment in their efforts, as we work together to build 2.5 million homes statewide by 2030.”

For more information visit the Prohousing Designation Program

Affordable Housing

Choose News That Builds, Not Breaks.

Support Local Independent Journalism. » Join today!
Roseville Today, serving our local community for 23 years.

Mendocino Coast Lodge

Biking Roseville

Local Insights

Trending

Rocklin Celebrate America Festival 2026: June 26 & 27 at Twin Oaks Park

Rocklin, Calif- Celebrate America returns to Rocklin at Twin Oaks Park for two days of fun and entertainment on June 26 & 27, 2026.

Twin Oaks Park in Rocklin

Twin Oaks Park 5500 Park DriveRocklin, Calif. 95765Community Parks Map & Directions

Roseville Annual Report: What’s in Your Drinking Water?

Roseville, Calif- The City of Roseville has released its annual report on local water quality. According to the report, water quality in Roseville meets state and federal standards. The latest report concludes that, "our water continues to meet or exceed

Placer County Fair Returns to Roseville with 175th Anniversary Celebration

The 88th annual Placer County Fair returns to Roseville June 25-28, featuring carnival rides, live entertainment, exhibits and family activities. As Presenting Sponsor, Placer County will celebrate its 175th anniversary with interactive displays, a community time capsule project and educational exhibits highlighting local history, services and programs.

June 2026 at California’s 10 largest reservoirs

Folsom, Calif.- All major California reservoirs are well above average to kick off the summer fun. Below is a quick look at where each major reservoir stands.

Topics

Rocklin Celebrate America Festival 2026: June 26 & 27 at Twin Oaks Park

Rocklin, Calif- Celebrate America returns to Rocklin at Twin Oaks Park for two days of fun and entertainment on June 26 & 27, 2026.

Twin Oaks Park in Rocklin

Twin Oaks Park 5500 Park DriveRocklin, Calif. 95765Community Parks Map & Directions

Roseville Annual Report: What’s in Your Drinking Water?

Roseville, Calif- The City of Roseville has released its annual report on local water quality. According to the report, water quality in Roseville meets state and federal standards. The latest report concludes that, "our water continues to meet or exceed

Placer County Fair Returns to Roseville with 175th Anniversary Celebration

The 88th annual Placer County Fair returns to Roseville June 25-28, featuring carnival rides, live entertainment, exhibits and family activities. As Presenting Sponsor, Placer County will celebrate its 175th anniversary with interactive displays, a community time capsule project and educational exhibits highlighting local history, services and programs.

June 2026 at California’s 10 largest reservoirs

Folsom, Calif.- All major California reservoirs are well above average to kick off the summer fun. Below is a quick look at where each major reservoir stands.

$10 Summer Youth Bus Pass Returns for Unlimited Rides in Roseville

Roseville, Calif. - This summer, kids in southern Placer County can zip all around town with the Summer Youth Bus Pass. The Summer Youth Bus Pass is the perfect way to get to summer jobs, the mall, movies, and other summer activities.

Jiffy Lube Oil Change in Rocklin

15-minute oil changes, filter replacement, & windshield repair in Rocklin, CA. See services, hours, & more

SpeeDee Oil Change & Auto Service in Rocklin

Oil changes & auto service at 5490 Pacific St, Rocklin, CA. SpeeDee Oil offers reliable car care—brakes, fluids, filters. Schedule today.

Related Articles

Local Spotlight

Stanford Ranch Family Dentistry in Rocklin serving the local community since 2000

Rocklin, Calif.- For nearly 25 years, Jason and Heather have grown their successful Stanford Ranch Family Dentistry practice by faithfully serving patients throughout the Rocklin, Roseville, and greater South Placer County region. Their business has grown to now employ over a dozen employees which helps them meet the growing demands of a successful local business.

Paul Black’s Window Cleaning serving Roseville and South Placer County for over 30 years

Paul Black’s Window Cleaning Inc. has been serving Placer County’s commercial and residential window cleaning needs since 1990.

Making a Splash in Roseville at Steve Wallen Swim School

Roseville, Calif. - Steve Wallen Swim School in Roseville teaches swim lessons and water safety for infants, kids, and adults of all skill levels.