Roseville Prohousing Designation: What it means for affordable housing

"Opportunities for people who work in the community to live in the community"

Roseville, Calif.- Affordable, or workforce, housing projects in Roseville will be easier for private developers to fund and build with the City of Roseville's earning of the Prohousing Designation from the California Department of Housing and Community Development (HCD).

The designation makes private affordable housing projects planned in Roseville much more competitive for limited state and federal funding and could accelerate the timeline for future projects.

Range of Housing Choices

"For more than two decades, Roseville has effectively set the stage for the development of a wide range of housing choices. Workforce housing provides more opportunities for people who work in the community to live in the community. There's real value in that."

Roseville Mayor Krista Bernasconi

"These communities have stepped up to implement policies that aggressively eliminate bureaucratic obstacles and drive the growth of housing throughout the state," said Governor Newsom. "This is one of many innovative approaches the state is taking to create greater accountability and reward municipalities willing to do their part to help collectively tackle the need for more housing. This is the right approach and I look forward to seeing more communities join in this effort."

Dependent on State and Fed Funding Assistance

Affordable housing projects throughout California depend on state and federal funding assistance to be viable. It can take private developers several years to find enough funding to build their projects. The Prohousing Designation will make projects more competitive in obtaining funding, which could reduce that timeline for projects planned to be built in Roseville.

Workforce housing is designed to be affordable for families of four earning 80 percent of the area median income. In Roseville, this would mean earning about $80,000 a year.

"This income level typically includes a broad variety of workers that serve our community, like teachers, tradespeople, police officers, and other entry level professionals," said Isom.

Prohousing Designation Program

The Prohousing Designation Program was established by the state in 2019 to help meet California's housing goals. The Prohousing Designation is given to cities that have sufficiently removed barriers to housing.

"Prohousing cities demonstrate they are ready and willing to be part of the statewide housing solution to getting at least 2.5 million new homes by 2030, by eliminating many of the barriers to building affordable housing near daily destinations," HCD Director Gustavo Velasquez said. "As promised, the state is ready and willing to award grants to Prohousing cities with the new Prohousing Incentive Pilot Program, to help get smart planning over the finish line."

Setting the stage

"The City itself does not build housing. That is the role of private developers. Our responsibility is to set the table for development and provide a clear, predictable and efficient permitting process that allows much needed housing to be built more quickly," said Isom.

Developing the streamlined processes and policies pertaining to housing, and doing the work to get his designation are another example of Roseville going above and beyond. It sets Roseville apart."

Actions taken by the City of Roseville to help attain the Prohousing Designation include but are not limited to:

  • A full-service City with strong internal coordination between departments involved in the development process and consistent and transparent communication to applicants
  • Streamlined approval for housing development projects (faster and less costly processing)
  • Concurrent review of an application with its building permit and engineering permit
  • Online permitting with quick review timeframes
  • Prioritized processing for affordable housing and multifamily housing projects
  • No public hearings required approval for affordable housing
  • Multiple existing and proposed infill plan areas with streamlined housing approval processes
  • Housing permitted by right in mixed use zones and conditionally permitted in many commercial zones
  • Low fees, fee reductions for age-restricted housing
  • Housing Trust Fund to support affordable housing production
  • Housing Rehabilitation Program for 0% interest loans (including deferred payments) and grants for seniors for home repairs

Affordable Housing


Become a Sustaining Patron

100% voluntary • Cancel anytime • No paywall



Roseville Today remains free for everyone.
Your voluntary monthly support helps us continue serving the community.

Local Impact

Grand Jury Report

Local Insights

Trending

Circus Vargas Roseville 2026: Final Four Days at Westfield Galleria

Roseville, Calif.- The Circus Vargas spectacular closes out it's Roseville engagement for 2026 the Westfield Galleria Friday through Monday, August 28 - Aug 31, 2026.

Sacred Studios in Roseville

Sacred Studios is dedicated to creating a sanctuary where movement becomes ritual, strength meets intention, and every body is honored.

Wanish Park in Roseville

Wanish Park in Roseville

Hughes Park in Roseville

Hughes Park and Dog Park in Roseville, California

Jersey Mike's Subs in Rocklin Commons

Jersey Mike's in Rocklin, Calif.

Bob's Carwash and Detail in Roseville

Bob's Carwash and Detail in Roseville

Placer ARC in Roseville serving intellectual and developmental disability community

The Arc of Placer County is a private non-profit dedicated to the welfare of persons diagnosed with an intellectual or developmental disability.

Roseville Community Rallies to Help Sierra College Student Get Accessible Van

Roseville community members are coming together September 8 to help Sierra College student Noah Whitaker replace his wheelchair-accessible van.

Where to Golf in Roseville and South Placer County

Discover where to golf in Roseville, including Diamond Oaks, Woodcreek and Morgan Creek, plus nearby public and private courses in South Placer County.

Roseville Telephone Museum on Vernon Street Closed

The Roseville Telephone Museum is permanently closed. Learn about the museum’s history, exhibits and legacy in downtown Roseville, California.

Related Articles

Sponsored Local Spotlight

Sacramento Naturopathic Medical Center emphasizes the use of prevention and natural therapeutics

Sacramento Naturopathic Medical Center is a professional primary care natural medicine committed to helping all people reach their full potential – mind, body and spirit.

Stanford Ranch Family Dentistry in Rocklin serving the local community since 2000

Rocklin, Calif.- For nearly 25 years, Jason and Heather have grown their successful Stanford Ranch Family Dentistry practice by faithfully serving patients throughout the Rocklin, Roseville, and greater South Placer County region. Their business has grown to now employ over a dozen employees which helps them meet the growing demands of a successful local business.

Mobley Pest Services in Roseville serving the community and region for over 20 years

Roseville, Calif.- Fully licensed and bonded, Mobley Pest Services in Roseville has been providing reliable pest control services for well over 20 years. Serving residents and businesses in the greater Placer and Sacramento region, Mobley Pest Services is locally owned and operated in Roseville.